Ford Endura SUV

[bbbero]

Just saw an "Announcement" by Ford on facebook.
The Endura SUV is coming in 2018.
No further info or photos. Obviously the Edge from overseas. Was a pretty crap teaser to be honest, couldn't of at least given a little hint for those that don't know its the Edge replacing Territory!

[GasoLane]

https://www.redbook.com.au/car-news/...?csn_tnet=true

[Vesper Martini]

Known its been coming for a few years, and Glad its called the Endura rather than the Territory.

Which begs the question why not just call it the Edge?

answer: Toyota stuck an Edge badge on a Corolla once.. and they wont play ball

what stupid laws we have in Australia

[NX74205]

Originally Posted by Bevsta007

answer: Toyota stuck an Edge badge on a Corolla once.. and they wont play ball

what stupid laws we have in Australia

'Edge' is a registered trade mark in Australia with respect to motor vehicles, which is owned by Toyota. (Edit: Toyota owns two 'Edge' trade marks, both under class 12 for motor vehicles and parts for motor vehicles).

However, under trade mark laws, there are provisions to apply to remove the trade marks from the register on the grounds of non-use. If, upon a removal application being made, a trade marks have not been used by its owner or licensee within the three year period immediately prior to the date of the application, then the trade marks will be removed.

The onus rests with the owner of the mark to prove that the marks has been used in the intervening period.

I think Ford have grounds to remove Toyota's 'Edge' trade marks on the grounds of non-use.

[malazn mafia]

After driving a Ford Explorer from Miami to Canada, I was convinced this was a car in the same league as a Ford Territory and a very worthy successor. It looked like a natural progression of the original Territory , with a nice touch of Range Rover thrown in the mix. Why they didn't do a RHD programme for it, Ford only knows why... It didn't drive or handle like a yank tank, was fuel efficient and swallowed up thousands of miles with ease, many of them at over 100mph. Could have sworn it was designed in Broadmeadows, it's a far cry from the dowdy horrible 1990s exploder.

[GTP534]

Originally Posted by malazn mafia

After driving a Ford Explorer from Miami to Canada, I was convinced this was a car in the same league as a Ford Territory and a very worthy successor. It looked like a natural progression of the original Territory , with a nice touch of Range Rover thrown in the mix. Why they didn't do a RHD programme for it, Ford only knows why... It didn't drive or handle like a yank tank, was fuel efficient and swallowed up thousands of miles with ease, many of them at over 100mph. Could have sworn it was designed in Broadmeadows, it's a far cry from the dowdy horrible 1990s exploder.

I had a good look at these in the Philippines recently and as you say it does look like a natural evolution of Territory.

I'd love to have one to replace our Territory but alas no RHD.

[malazn mafia]

Originally Posted by GTP534

I had a good look at these in the Philippines recently and as you say it does look like a natural evolution of Territory.

I'd love to have one to replace our Territory but alas no RHD.

When I get enough money together , I will import one, RHD it and maybe Barra convert one as a daily. A funny story, I was parked up beside the Niagara Falls while the missus went out to take some pics. A bunch of Asian tourists with what appeared to be New Zealand accents remarked to each other "is that a Ford Territory?" as they admired my rental car trying to figure out what the hell it was.

Is is possible that Explorer was one of Ford Australia's secret programmes? It looks nothing like what MoFoCo Detroit could have designed even if their lives depended on it.

[Windsor220]

Originally Posted by NX74205

'Edge' is a registered trade mark in Australia with respect to motor vehicles, which is owned by Toyota. (Edit: Toyota owns two 'Edge' trade marks, both under class 12 for motor vehicles and parts for motor vehicles).

However, under trade mark laws, there are provisions to apply to remove the trade marks from the register on the grounds of non-use. If, upon a removal application being made, a trade marks have not been used by its owner or licensee within the three year period immediately prior to the date of the application, then the trade marks will be removed.

The onus rests with the owner of the mark to prove that the marks has been used in the intervening period.

I think Ford have grounds to remove Toyota's 'Edge' trade marks on the grounds of non-use.

Get ready for a limited edition Edge variant from Toyota soon then

[DFB FGXR6]

Originally Posted by Windsor220

Get ready for a limited edition Edge variant from Toyota soon then

I was just about to post the same thing.

I will place my bet that the Toyota Kluger Edge special edition will go on sale within a week of the Endura's launch.

[NX74205]

Originally Posted by Windsor220

Get ready for a limited edition Edge variant from Toyota soon then

Ford hasn't filed a non-use removal application yet, as far as I can tell. So it really doesn't matter.

If they did, and Toyota brought out an 'Edge' variant of whatever, it can be argued that such use is only to defeat the non-use application rather than bona fide use in good faith - in which case it will not be considered "use".

[Brazen]

Don’t have much sympathy for Ford, this naming drama all started when Ford was taking pot shots at Toyota in their ads. Also Ford didn’t let Tesla have Model E due to the E350 and E450 vans in America thus killing the chance of Tesla having Models S E X


Endura won’t sell well, it’s in no mans land of size.

[BLACKVE]

Originally Posted by Brazen

Don’t have much sympathy for Ford, this naming drama all started when Ford was taking pot shots at Toyota in their ads. Also Ford didn’t let Tesla have Model E due to the E350 and E450 vans in America thus killing the chance of Tesla having Models S E X


Endura won’t sell well, it’s in no mans land of size.

We had a edge hire car in Canada did 2000kms was a good size and drove well fitted all our bags etc(seemed not much smaller that our prado)

Went ok but fuel economy was 10.5l per100 which I thought should be like 8L due to highway driving, we had a ecobosst mustang for a week at start(could fit baggage) and that was on 9L

[Falcon Coupe]

Should have stuck with the Edge name.

[DFB FGXR6]

With no petrol engine, no 7 seater and a price rumoured to start at 50K, I fear Ford have dug themselves a rather big hole. And to think this was a segment of the market that Ford effectively created and ruled with the original Territory. Sad.

[Fordman1]

Originally Posted by Falcon Coupe

Should have stuck with the Edge name.

They can’t, Toyota have the rights to “Edge” in Australia, and won’t let Ford use that name here.

[Falcon Coupe]

currently powered by a 154kW/450Nm 2.0-litre four-cylinder turbo-diesel

Out guns the Territory's 140kw/440Nm diesel in a smaller car, it will go very well.

[naddis01]

Endura - What a terrible name.

[roddy1960]

Originally Posted by naddis01

Endura - What a terrible name.

I agree . It's awful ..might be a good vehicle but Endura makes me think of having to endure owning one.. C'arn Ford there's a bloody lot more words in the dictionary that'd be a thousand times better than that
Here's what it really means https://www.merriam-webster.com/dictionary/endura How inspiring , not.
Besides , Ford . Do we really need yet another SUV model in a market saturated with them . Cheers Rod..

[CyberWasp]

Talk about conspiracy theories.
You can better explain things like 9-11, JFK, Moon Landings, Aliens and what not, but the biggest conspiracy of them all is 'One Ford' & when the heck is Australia getting a Ford Vehicle with a V6 EcoBoost Petrol Engine.
Where is the 2.7 ????????????
Isn't part of marketing a company, to provide something the opposition doesn't have and exploit it.
Why would you come to the market last and jump into the bottom of the pack and then over price it?

[Ghiaman]

I've got to say this is disappointing. I'm going to wait until next year when specs and pricing come out but based on this 'official' release its going to be a Kluger or Sante Fe come replacement time for my Territory next year. A decision that would be completely foreign (literally) to me.
Not bothered about the diesel only option - Ecoboost 2.7 would have been nice but why 5 seat only.

Sent from my SM-G935F using Tapatalk

[Fordman1]

Nothing changes, this seems like the “same old, same old” Ford Forums, where “Punters” venture into a thread just so they can complain ....

So what’s a better name that starts with “E” than Endura ?

[Ghiaman]

Originally Posted by Fordman1

Nothing changes, this seems like the “same old, same old” Ford Forums, where “Punters” venture into a thread just so they can complain ....

So what’s a better name that starts with “E” than Endura ?

I can't comment for the other posters but for me the bar had been set so high with Territory that anything not close to it is going to disappoint.
It's interesting that initially Ford said the Territory name would continue on then last year said no it wouldn't. Almost like an admission that it wouldn't be as good.
I'm still and always will be a Ford man but if they can't supply what I require then reluctantly I'll have to look elsewhere.
If that makes me a 'complainer' then I apologise.

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[Fordman1]

Originally Posted by Ghiaman

I can't comment for the other posters but for me the bar had been set so high with Territory that anything not close to it is going to disappoint.
It's interesting that initially Ford said the Territory name would continue on then last year said no it wouldn't. Almost like an admission that it wouldn't be as good.
I'm still and always will be a Ford man but if they can't supply what I require then reluctantly I'll have to look elsewhere.
If that makes me a 'complainer' then I apologise.

Sent from my SM-G935F using Tapatalk

Your post actually is constructive and contributes to a discussion Ghiaman, you’re not a ‘Complainer’

[Raptor]

Originally Posted by Fordman1

Nothing changes, this seems like the “same old, same old” Ford Forums, where “Punters” venture into a thread just so they can complain ....

So what’s a better name that starts with “E” than Endura ?

EGO - is not a dirty word.

Don't you believe what you've seen or you've heard.

If you do not have an EGO, you'd just be like the rest.

Skyhooks classic Aussie rock theme song ready to go.

Endura

May as well have been Enema

[Fordman1]

Originally Posted by Raptor

EGO - is not a dirty word.

Don't you believe what you've seen or you've heard.

If you do not have an EGO, you just be like the rest.

Skyhooks classic Aussie rock theme song ready to go.

Endura

“Hey I see you’ve bought an Ego”, I’ll leave the rest to your imagination.

[b0son]

Originally Posted by Fordman1

So what’s a better name that starts with “E” than Endura ?

Enema

[jpd80]

Originally Posted by b0son

Enema

Ford Enema?

Bloody thing would have a leak for sure...

[SensationFG8]

Originally Posted by Fordman1

Nothing changes, this seems like the “same old, same old” Ford Forums, where “Punters” venture into a thread just so they can complain ....

So what’s a better name that starts with “E” than Endura ?

There are so many great joke ones, but here are a few reasonably sensible ones all thought of in the space of 20s.
All depends what message they are trying to attach to the car, I quite like Expanse for Australia.

Expanse
Envy
Exotic
Extend
Enforce
Endure
Element/Elemental

[prydey]

Originally Posted by Fordman1

Nothing changes, this seems like the “same old, same old” Ford Forums, where “Punters” venture into a thread just so they can complain ....

sums it up nicely.

heard all these comments when Ranger was released. Thankfully Ford, and not Ford Forums, are in charge.

[Brazen]

Fords most successful models here Ranger and Mustang don’t follow the silly E or F naming convention

Probably the biggest suprise is how long it’s going to take to get here, the end of 2018