Vfacts January 2019

BENT_8 · 05-02-2019, 02:32 PM

Numbers are in ladies...KIA in 5th

https://www.carsales.com.au/editoria...e-2012-116810/

Rob 351 · 05-02-2019, 03:10 PM

Terrible figures for both Ford and Holden. It was a big story not so long ago when Toyota toppled Holden to be the biggest seller in Australia. Now Toyota sell nearly 4 times the volume of Holden and Ford are in just as much trouble.

BENT_8 · 05-02-2019, 03:21 PM

Quote:

Originally Posted by Rob 351

Terrible figures for both Ford and Holden. It was a big story not so long ago when Toyota toppled Holden to be the biggest seller in Australia. Now Toyota sell nearly 4 times the volume of Holden and Ford are in just as much trouble.

Sold almost as many Hilux alone as Ford and Holden total.

I'll probably get hammered for saying this, but Ford are probably in a worse position than Holden as we all know that the current crop of Holden offerings are ordinary, whereas Fords lineup is quality but they're still losing ground.

BP'93 · 05-02-2019, 05:57 PM

I'm going to get hammered here but I also think Holden has it better in this position then Ford.

Colorado and Astra are proving to be a strong sellers for Holden, with Acadia actually starting to gain higher than expected interest.

Whereas Ford are solely relying on Ranger, with no other strong seller to back them up if Ranger begins to decline.

jpd80 · 05-02-2019, 06:46 PM

Quote:

Originally Posted by BP'93

I'm going to get hammered here but I also think Holden has it better in this position then Ford.

Colorado and Astra are proving to be a strong sellers for Holden, with Acadia actually starting to gain higher than expected interest.

Whereas Ford are solely relying on Ranger, with no other strong seller to back them up if Ranger begins to decline.

So your theory is that there's safety in numbers?
Holden's numbers still don't add up to more than Ford even after heavy discounting.
The truth is that both Ford and Holden suck no matter how they achieved those poor numbers.

The ball is in Ford's court as it's always been and without competitive product,
you can't get people in the door to even consider if your product is worth the effort..

Apart from Ranger, the rest of Ford's line up accounted for about 1800 sales,
I'd lay odds that was Mustang, Everest, Escape and maybe Endura combined.
the rest are so embarrassingly terrible that they are just not worth counting.....

BP'93 · 05-02-2019, 06:49 PM

Quote:

Originally Posted by jpd80

So your theory is that there's safety in numbers?
Holden's numbers still don't add up to more than Ford even after heavy discounting.
The truth is that both Ford and Holden suck no matter how they achieved those poor numbers.

Apart from Ranger, the rest of Ford's line up accounted for about 1800 sales,
I'd lay odds that was Mustang, Everest, Escape and maybe Endura combined.
the rest probably mot worth counting.....

Maybe I'm going alone thinking this, but it seems wiser to not put all your eggs in one basket (Ford & Ranger), and instead spread across several instead (Holden & Astra / Colorado / Acadia).

jpd80 · 05-02-2019, 07:04 PM

Quote:

Originally Posted by BP'93

Maybe I'm going alone thinking this, but it seems wiser to not put all your eggs in one basket (Ford & Ranger), and instead spread across several instead (Holden & Astra / Colorado / Acadia).

What is driving Ford Australia is not so much what most customers want (obviously)
but what it can sell at the highest margins - Ranger + Everest+Mustang + Endura.
It's like Ford is discarding whole segments where it doesn't have decent margins on vehicles.

Holden on the other hand survived a horror 2018 with upwards of 13,000 vehicles on the grass,
so bad that they stopped shipments where it could to clear down that stockpile with generous discounts.

..meanwhile, Ford with nothing but Ranger, Everest, Mustang and Escape soldiered on in 2018
finally getting new Focus and Endura very late in the year.....not sure how much these will add..

BENT_8 · 05-02-2019, 07:05 PM

Something else that needs to be considered is product cycle, i cant think of any other brands which have had as many new products released in such a short time span recently.

New Ranger, Mustang, Endura, Focus.

There's a lot of demo registrations amongst that lot so even the numbers provided are probably heavily skewed based on them filling the forecourts with new registered stock of each over the last 3 months.

Then theres the special orders for Raptor and Bullitt which would have boosted numbers in the short term as they filled the orders.

Wouldn't surprise me to see figures drop below 4k in the next few months considering the market decline.

hackney · 05-02-2019, 07:08 PM

Mustang down from @ 369 units.(December,439) Ranger hammered again @2564 units (December,3365) Ford would be slightly concerned? Commodore up slightly up @ 403 units.(December 381) Hilux powers on again @ 3951 units(December,3871) is there no stopping them?Even Corolla is biting @ Rangers heels.”Honeymoon” over for Mustang? A lot of new ones in dealers yards.You just cannot pick the market @ the moment.Cheers

jpd80 · 05-02-2019, 07:15 PM

Quote:

Originally Posted by BENT_8

Something else that needs to be considered is product cycle, i cant think of any other brands which have had as many new products released in such a short time span recently.

New Ranger, Mustang, Endura, Focus.

There's a lot of demo registrations amongst that lot so even the numbers provided are probably heavily skewed based on them filling the forecourts with new registered stock of each over the last 3 months.

Then theres the special orders for Raptor and Bullitt which would have boosted numbers in the short term as they filled the orders.

Don't take this the wrong way but the sheer size of Toyota now (Big as Holden in the 70's)
is such that its dealer footprint can absorb so any more demos and 2018 plat run outs.
It's not mass discounting but the sheer weight of numbers means that Toyota just
sells more top, middle and bottom.....the thin figures at Ford and Holden reveal survival tactics,
keep selling and hang on for a change in circumstances...I mean what else can they do...

See I'm wondering about the Ford Demos you mentioned, if they were $20k or even $30K vehicles,
you'd have reason for concerned but when they are more like $50K-$60K demo, well, that's
more like luring people that Ford knows are sitting on the fence, there's just not that much inventory.

The one thing I've learned about "Ford discounts" and demos are that they are not the bargain you first think,
they usually have all kinds of stuff added in there to boost the price back up...

Brazen · 05-02-2019, 07:19 PM

The companies selling dual cabs will be making decent profits in 2019. The Hondas, Subarus, Kias and Hyundais of the world will need to rely on razor thin margins this year. There is little money in anything else.

Syndrome · 05-02-2019, 07:23 PM

People missing the main point - lowest January sales in seven years! Who cares what Ford and Holden do as they are bit players these days.

hackney · 05-02-2019, 07:27 PM

@JPD80,Toyota is the “new Holden” of Australia.It has been for many years.As you alluded to it has a massive footprint in this country.Anywhere you travel in this country,you can pretty well guarantee a Toyota dealer in that town.Cheers

BENT_8 · 05-02-2019, 07:39 PM

Quote:

Originally Posted by jpd80

there's just not that much inventory.

No doubt the stink bugs fault...

jpd80 · 05-02-2019, 07:39 PM

Quote:

Originally Posted by hackney

Mustang down from @ 369 units.(December,439) Ranger hammered again @2564 units (December,3365) Ford would be slightly concerned? Commodore up slightly up @ 403 units.(December 381) Hilux powers on again @ 3951 units(December,3871) is there no stopping them?Even Corolla is biting @ Rangers heels.”Honeymoon” over for Mustang? A lot of new ones in dealers yards.You just cannot pick the market @ the moment.Cheers

Any brand without strong sales of 18 plate run outs will see sales drops in January
no real discounts on most Ford lines and those that do have discounts are still bloody expensive...

hackney · 05-02-2019, 07:42 PM

Quote:

Originally Posted by Syndrome

People missing the main point - lowest January sales in seven years! Who cares what Ford and Holden do as they are bit players these days.

Obviously a lot of posters around here do.(after all it IS a Ford forum,the last time I looked.)Maybe not you though?

jpd80 · 05-02-2019, 07:44 PM

Quote:

Originally Posted by BENT_8

No doubt the stink bugs fault...

Discount on Ecosport 1.0 EB ($25K DA)
Fiesta is basically gone, Ecosport is one I wish was gone, Mondeo is lucky to get 200.
escape soldiers on for most of this year until the new model shows up who knows when..

As said above, the whole market is down in January but Holden and Ford are now minnows..

hackney · 05-02-2019, 07:49 PM

Quote:

Originally Posted by jpd80

Discount on Ecosport 1.0 EB ($25K DA)
Fiesta is basically gone, Ecosport is one I wish was gone, Mondeo is lucky to get 200.
escape soldiers on for most of this year until the new model shows up who knows when..

As said above, the whole market is down in January but Holden and Ford are now minnows..

Seriously,why do they waste time with Mondeo? Hell,even the ZB is out selling it.Ecosport? Yup,get rid of the thing.Mondeo is really a good car,but....nobody wants it.Cheers

jpd80 · 05-02-2019, 07:53 PM

Quote:

Originally Posted by hackney

Seriously,why do they waste time with Mondeo? Hell,even the ZB is out selling it.Ecosport? Yup,get rid of the thing.Mondeo is really a good car,but....nobody wants it.Cheers

There's not that many Ford RHD product out there and until Ford does new ones, well that's all we get..
The Ford Europe line up is just terrible and its going to take time to fix let alone get some RHDs
In the meantime our Ford Aus showroom is dominated by the vehicles Ford wants to sell.

BENT_8 · 05-02-2019, 08:16 PM

Quote:

Originally Posted by jpd80

Mondeo is lucky to get 200.

Didnt even get that, fell outside the top 5 with less than 97 sales.

1. Toyota Camry – 1237 (down from 1280 of December 2018)
2. Mazda6 – 273 (up from 244)
3. Subaru Liberty – 112 (up from 74)
4. Hyundai Sonata – 105 (up from 76)
5. Volkswagen Passat – 97 (down from 137)

jpd80 · 05-02-2019, 08:23 PM

Everest........434

Ute 4X4 sales:

Hilux 4x4..............2,993
Ranger 4x4...........2,243
Triton 4x4.............1,541
Colorado 4x4.........1,410
Navara 4x4..............864
BT50 4x4.................695
Isuzu D-Max 4x4.......610

Incomplete list,
Hilux 4x2..............958
Ranger 4x2...........321

Colorado 4x4.........134

jpd80 · 05-02-2019, 08:42 PM

And just to give everyone a reality check of where we are in the Ford universe
Ford January sales...

C-Max 6 Production ended nearly 9 months ago.
Fiesta 3,886
Focus 7,359 Production ended nearly 9 months ago.
Fusion 10,015
GT 44
Mustang 5,420
Taurus 2,587

E-series van 2,755
EcoSport 3,363
Edge 8,856
Escape 17,649
Expedition 6,168
Explorer 19,310
F series 61,992
Flex 1,715
Ranger 2,153.....Yay FoA outsold USA Ranger..
Transit 7,822
Transit Connect 2,948
Lincoln
Continental 590
MKZ 1,218

Lincoln SUVs
MKC 1,644
MKT 327
Nautilus/MKX 2,511
Navigator 1,425

Sprintey · 05-02-2019, 09:28 PM

Quote:

Originally Posted by Syndrome

People missing the main point - lowest January sales in seven years! Who cares what Ford and Holden do as they are bit players these days.

What starts with R and ends in 'cession', last seen in 1995?

Add to that there will be some kind of tax status change on dual cab utes and as housing goes down so will construction (and new car sales tacked on home loans). Interesting times are here again.

Sprintey · 05-02-2019, 09:30 PM

Quote:

Originally Posted by jpd80

And just to give everyone a reality check of where we are in the Ford universe
Ford January sales...

Expedition 6,168
Explorer 19,310
F series 61,992
Flex 1,715

Navigator 1,425

Bring them here! Bring them here!

**DFB FGXR6** · 05-02-2019, 09:43 PM

Quote:

Originally Posted by jpd80

And just to give everyone a reality check of where we are in the Ford universe
Ford January sales...

EcoSport 3,363

WOW!

Meanwhile in Australia, only 59 people were stupid enough to buy an EcoSport in January.

Syndrome · 05-02-2019, 09:55 PM

Quote:

Originally Posted by hackney

Obviously a lot of posters around here do.(after all it IS a Ford forum,the last time I looked.)Maybe not you though?

WRONG! None of the posts prior to mine in this thread make ANY mention of 2012 or worst January in seven years. Prove me wrong.

Brazen · 05-02-2019, 10:41 PM

Everest doing well, it’s now Fords second biggest selling model. I can’t see Mondeo lasting too much longer with 52 sales in January But who knows

FlipXW · 05-02-2019, 10:41 PM

I think the mustangs major problem is the price hike that the new model brought. High 50’s is affordable for many people, 70+ isn’t.
I also think it was a mistake removing new cars from Carsales. I’ve bought my last 2 cars spur of the moment by noticing a deal that’s too good to pass up.

HSVKILLA · 06-02-2019, 06:08 AM

A bit of nz news for january

http://www.scoop.co.nz/stories/BU190...nuary-2019.htm

Venomous1 · 06-02-2019, 06:51 AM

Is it fair to say with Mustang sales going down that they are starting to be priced out of reach for some?