Vfacts January 2019

[BENT_8]

Numbers are in ladies...KIA in 5th

https://www.carsales.com.au/editoria...e-2012-116810/

[Rob 351]

Terrible figures for both Ford and Holden. It was a big story not so long ago when Toyota toppled Holden to be the biggest seller in Australia. Now Toyota sell nearly 4 times the volume of Holden and Ford are in just as much trouble.

[BENT_8]

Originally Posted by Rob 351

Terrible figures for both Ford and Holden. It was a big story not so long ago when Toyota toppled Holden to be the biggest seller in Australia. Now Toyota sell nearly 4 times the volume of Holden and Ford are in just as much trouble.

Sold almost as many Hilux alone as Ford and Holden total.

I'll probably get hammered for saying this, but Ford are probably in a worse position than Holden as we all know that the current crop of Holden offerings are ordinary, whereas Fords lineup is quality but they're still losing ground.

[BP'93]

I'm going to get hammered here but I also think Holden has it better in this position then Ford.

Colorado and Astra are proving to be a strong sellers for Holden, with Acadia actually starting to gain higher than expected interest.

Whereas Ford are solely relying on Ranger, with no other strong seller to back them up if Ranger begins to decline.

[jpd80]

Originally Posted by BP'93

I'm going to get hammered here but I also think Holden has it better in this position then Ford.

Colorado and Astra are proving to be a strong sellers for Holden, with Acadia actually starting to gain higher than expected interest.

Whereas Ford are solely relying on Ranger, with no other strong seller to back them up if Ranger begins to decline.

So your theory is that there's safety in numbers?
Holden's numbers still don't add up to more than Ford even after heavy discounting.
The truth is that both Ford and Holden suck no matter how they achieved those poor numbers.

The ball is in Ford's court as it's always been and without competitive product,
you can't get people in the door to even consider if your product is worth the effort..


Apart from Ranger, the rest of Ford's line up accounted for about 1800 sales,
I'd lay odds that was Mustang, Everest, Escape and maybe Endura combined.
the rest are so embarrassingly terrible that they are just not worth counting.....

[BP'93]

Originally Posted by jpd80

So your theory is that there's safety in numbers?
Holden's numbers still don't add up to more than Ford even after heavy discounting.
The truth is that both Ford and Holden suck no matter how they achieved those poor numbers.


Apart from Ranger, the rest of Ford's line up accounted for about 1800 sales,
I'd lay odds that was Mustang, Everest, Escape and maybe Endura combined.
the rest probably mot worth counting.....

Maybe I'm going alone thinking this, but it seems wiser to not put all your eggs in one basket (Ford & Ranger), and instead spread across several instead (Holden & Astra / Colorado / Acadia).

[jpd80]

Originally Posted by BP'93

Maybe I'm going alone thinking this, but it seems wiser to not put all your eggs in one basket (Ford & Ranger), and instead spread across several instead (Holden & Astra / Colorado / Acadia).

What is driving Ford Australia is not so much what most customers want (obviously)
but what it can sell at the highest margins - Ranger + Everest+Mustang + Endura.
It's like Ford is discarding whole segments where it doesn't have decent margins on vehicles.

Holden on the other hand survived a horror 2018 with upwards of 13,000 vehicles on the grass,
so bad that they stopped shipments where it could to clear down that stockpile with generous discounts.

..meanwhile, Ford with nothing but Ranger, Everest, Mustang and Escape soldiered on in 2018
finally getting new Focus and Endura very late in the year.....not sure how much these will add..

[BENT_8]

Something else that needs to be considered is product cycle, i cant think of any other brands which have had as many new products released in such a short time span recently.

New Ranger, Mustang, Endura, Focus.

There's a lot of demo registrations amongst that lot so even the numbers provided are probably heavily skewed based on them filling the forecourts with new registered stock of each over the last 3 months.

Then theres the special orders for Raptor and Bullitt which would have boosted numbers in the short term as they filled the orders.

Wouldn't surprise me to see figures drop below 4k in the next few months considering the market decline.

[jpd80]

Originally Posted by BENT_8

Something else that needs to be considered is product cycle, i cant think of any other brands which have had as many new products released in such a short time span recently.

New Ranger, Mustang, Endura, Focus.

There's a lot of demo registrations amongst that lot so even the numbers provided are probably heavily skewed based on them filling the forecourts with new registered stock of each over the last 3 months.

Then theres the special orders for Raptor and Bullitt which would have boosted numbers in the short term as they filled the orders.

Don't take this the wrong way but the sheer size of Toyota now (Big as Holden in the 70's)
is such that its dealer footprint can absorb so any more demos and 2018 plat run outs.
It's not mass discounting but the sheer weight of numbers means that Toyota just
sells more top, middle and bottom.....the thin figures at Ford and Holden reveal survival tactics,
keep selling and hang on for a change in circumstances...I mean what else can they do...

See I'm wondering about the Ford Demos you mentioned, if they were $20k or even $30K vehicles,
you'd have reason for concerned but when they are more like $50K-$60K demo, well, that's
more like luring people that Ford knows are sitting on the fence, there's just not that much inventory.

The one thing I've learned about "Ford discounts" and demos are that they are not the bargain you first think,
they usually have all kinds of stuff added in there to boost the price back up...

[hackney]

Mustang down from @ 369 units.(December,439) Ranger hammered again @2564 units (December,3365) Ford would be slightly concerned? Commodore up slightly up @ 403 units.(December 381) Hilux powers on again @ 3951 units(December,3871) is there no stopping them?Even Corolla is biting @ Rangers heels.”Honeymoon” over for Mustang? A lot of new ones in dealers yards.You just cannot pick the market @ the moment.Cheers

[jpd80]

Originally Posted by hackney

Mustang down from @ 369 units.(December,439) Ranger hammered again @2564 units (December,3365) Ford would be slightly concerned? Commodore up slightly up @ 403 units.(December 381) Hilux powers on again @ 3951 units(December,3871) is there no stopping them?Even Corolla is biting @ Rangers heels.”Honeymoon” over for Mustang? A lot of new ones in dealers yards.You just cannot pick the market @ the moment.Cheers

Any brand without strong sales of 18 plate run outs will see sales drops in January
no real discounts on most Ford lines and those that do have discounts are still bloody expensive...

[Smoke Pursuit]

Originally Posted by BP'93

I'm going to get hammered here but I also think Holden has it better in this position then Ford.

Colorado and Astra are proving to be a strong sellers for Holden, with Acadia actually starting to gain higher than expected interest.

Whereas Ford are solely relying on Ranger, with no other strong seller to back them up if Ranger begins to decline.

Id hate to know how many of those Colorados and Astras are still sitting in dealerships with DEMO written on them.



Holden did it last year too to try and fudge the numbers... If they didnt they potentially would fall off the 10 top list.

[jpd80]

Originally Posted by Smoke Pursuit

Id hate to know how many of those Colorados and Astras are still sitting in dealerships with DEMO written on them.



Holden did it last year too to try and fudge the numbers... If they didnt they potentially would fall off the 10 top list.

In fairness to Holden, I think they did a great job of sticking to their knitting
and worked through inventory so now hopefully, fresh stock will be arriving soon.

Several members here have indicated that I've been way to aggressive on these forums,
so I'm turning over a new leaf and to all those I've offended here, particularly Bent 8
my sincerest apologies.

Does anyone have figures on HSV Camaro sales?

[BP'93]

Originally Posted by jpd80

In fairness to Holden, I think they did a great job of sticking to their knitting
and worked through inventory so now hopefully, fresh stock will be arriving soon.

Several members here have indicated that I've been way to aggressive on these forums,
so I'm turning over a new leaf and to all those I've offended here, particularly Bent 8
my sincerest apologies.

Does anyone have figures on HSV Camaro sales?

All Holden models bar Equinox and ZB Commodore are MY19 stock now. Colorado is a primary focus for Holden in 2019, Astra sedan stock should be exhausted by April and excess stock of Equinox and Commodore has been cleared, making way for MY20 stock, due mid-year.

Holden is targeting 10,000 units for Acadia for the year but huge interest has hampered supply. The next shipment isn't available unit April, with some customers waiting until June 2019 for stock allocation.

[prydey]

Originally Posted by BP'93

Holden is targeting 10,000 units for Acadia for the year

Not sure where you get the figures from, but if true it would appear they didn't learn their lesson from zb over supply. Not a snowballs chance they'll move 10000 units this year.

[BENT_8]

Originally Posted by jpd80

Several members here have indicated that I've been way to aggressive on these forums,
so I'm turning over a new leaf and to all those I've offended here, particularly Bent 8
my sincerest apologies.

You dont have to appologise to me fella, i admire your passion and dedication to the brand, sometimes i feel as though you and a couple of others i wont name but im sure you know who im referring too, come across as a bit propogandist where thats concerned but i was only thinking last night that you probably do a better job of Ford PR than the people they actually employ for that purpose.
Hell, i even appreciate PB's attempts and find #picantolyfe kinda cute, i might get a sticker made up for it..lol

Having said that, its ok to agree to disagree on things, you may feel that im a little antagonising on certain aspects but that is not my intention, i simply interpret things in a different light to you and maybe i look at things a little too simplisticly but until i see hard evidence to suggest otherwise i will ask the hard question.
If we all just sat around and circle jerked over the blue oval it would be a pretty boring and predicatable place and lets face it, every story needs a villain, just dont let the frustrations lead you to make it personal, its not worth the stress as opinions are like arseholes, we all have them.

[jpd80]

Originally Posted by BENT_8

You dont have to appologise to me fella, i admire your passion and dedication to the brand, sometimes i feel as though you and a couple of others i wont name but im sure you know who im referring too, come across as a bit propogandist where thats concerned but i was only thinking last night that you probably do a better job of Ford PR than the people they actually employ for that purpose.
Hell, i even appreciate PB's attempts and find #picantolyfe kinda cute, i might get a sticker made up for it..lol

Having said that, its ok to agree to disagree on things, you may feel that im a little antagonising on certain aspects but that is not my intention, i simply interpret things in a different light to you and maybe i look at things a little too simplisticly but until i see hard evidence to suggest otherwise i will ask the hard question.
If we all just sat around and circle jerked over the blue oval it would be a pretty boring and predicatable place and lets face it, every story needs a villain, just dont let the frustrations lead you to make it personal, its not worth the stress as opinions are like arseholes, we all have them.

Thank you, I've had time to think about your comments regarding what Ford should do
if them market starts to slow and those high end sales start to slow down.

Something that occurred to me is the need for "push advertising" those products that
are pitched at premium prices - they need to be advertised otherwise sales go off the boil.
I don't know if it was a coincidence but i noticed a distinct lack of Ranger advertising last month.

This month I notice Ford is advertising Endura plus cameos of Everest and Escape - good reminder.
Also last night finally, Focus hatch and station wagon Ford ad on the television, yay..

Another thing Ford should do is compare what its done in the past four years versus Mazda
and maybe take a page from their playbook when delivering products, know your buyers
and give them what they want...

Originally Posted by hackney

Could you confirm or deny,that your new “Leaf” is related to Nissan?

Hilarious.....

[hackney]

Originally Posted by jpd80

In fairness to Holden, I think they did a great job of sticking to their knitting
and worked through inventory so now hopefully, fresh stock will be arriving soon.

Several members here have indicated that I've been way to aggressive on these forums,
so I'm turning over a new leaf and to all those I've offended here, particularly Bent 8
my sincerest apologies.

Does anyone have figures on HSV Camaro sales?

Could you confirm or deny,that your new “Leaf” is related to Nissan?

[Syndrome]

People missing the main point - lowest January sales in seven years! Who cares what Ford and Holden do as they are bit players these days.

[hackney]

@JPD80,Toyota is the “new Holden” of Australia.It has been for many years.As you alluded to it has a massive footprint in this country.Anywhere you travel in this country,you can pretty well guarantee a Toyota dealer in that town.Cheers

[hackney]

Originally Posted by Syndrome

People missing the main point - lowest January sales in seven years! Who cares what Ford and Holden do as they are bit players these days.

Obviously a lot of posters around here do.(after all it IS a Ford forum,the last time I looked.)Maybe not you though?

[Syndrome]

Originally Posted by hackney

Obviously a lot of posters around here do.(after all it IS a Ford forum,the last time I looked.)Maybe not you though?

WRONG! None of the posts prior to mine in this thread make ANY mention of 2012 or worst January in seven years. Prove me wrong.

[Sprintey]

Originally Posted by Syndrome

People missing the main point - lowest January sales in seven years! Who cares what Ford and Holden do as they are bit players these days.

What starts with R and ends in 'cession', last seen in 1995?

Add to that there will be some kind of tax status change on dual cab utes and as housing goes down so will construction (and new car sales tacked on home loans). Interesting times are here again.

[jpd80]

Everest........434


Ute 4X4 sales:

Hilux 4x4..............2,993
Ranger 4x4...........2,243
Triton 4x4.............1,541
Colorado 4x4.........1,410
Navara 4x4..............864
BT50 4x4.................695
Isuzu D-Max 4x4.......610

Incomplete list,
Hilux 4x2..............958
Ranger 4x2...........321

Colorado 4x4.........134

[jpd80]

And just to give everyone a reality check of where we are in the Ford universe
Ford January sales...

C-Max 6 Production ended nearly 9 months ago.
Fiesta 3,886
Focus 7,359 Production ended nearly 9 months ago.
Fusion 10,015
GT 44
Mustang 5,420
Taurus 2,587

E-series van 2,755
EcoSport 3,363
Edge 8,856
Escape 17,649
Expedition 6,168
Explorer 19,310
F series 61,992
Flex 1,715
Ranger 2,153.....Yay FoA outsold USA Ranger..
Transit 7,822
Transit Connect 2,948
Lincoln
Continental 590
MKZ 1,218

Lincoln SUVs
MKC 1,644
MKT 327
Nautilus/MKX 2,511
Navigator 1,425

[Sprintey]

Originally Posted by jpd80

And just to give everyone a reality check of where we are in the Ford universe
Ford January sales...




Expedition 6,168
Explorer 19,310
F series 61,992
Flex 1,715

Navigator 1,425

Bring them here! Bring them here!

[DFB FGXR6]

Originally Posted by jpd80

And just to give everyone a reality check of where we are in the Ford universe
Ford January sales...

EcoSport 3,363

WOW!

Meanwhile in Australia, only 59 people were stupid enough to buy an EcoSport in January.

[SumoDog68]

Originally Posted by DFB FGXR6

WOW!

Meanwhile in Australia, only 59 people were stupid enough to buy an EcoSport in January.

I had ST line Ecosport as a hire car in Germany and neighbouring countries - 3 cyl 1.0 l ecoboost and cruises happily at 160+. Covered over 3000km in it , good size for their crowded cities ,economical and practical. Euro version looks much better than aussie one though.
For a city car , you could do worse.

[Brazen]

Everest doing well, it’s now Fords second biggest selling model. I can’t see Mondeo lasting too much longer with 52 sales in January But who knows

[FlipXW]

I think the mustangs major problem is the price hike that the new model brought. High 50’s is affordable for many people, 70+ isn’t.
I also think it was a mistake removing new cars from Carsales. I’ve bought my last 2 cars spur of the moment by noticing a deal that’s too good to pass up.