new VE ute ad - inspiring ?

cool65 · 29-09-2007, 04:30 PM

Why does Holden have a so much better marketing department than ford.
The new evolution ute ad looks pretty bloody good compared to the "beer fountain" ad that the FEMALE in charge of ford has put out after taking the old "magnet" add off the market.
IMHO it will sell alot of cars.
Ford need another special edition ute - What about a Stoner Special XR ?

gthofan · 29-09-2007, 04:33 PM

I just saw this add about 30 mins ago.

what can i say, AWESOME! i love the add. Fantastic from start to finish with the morphing cars.

GS608 · 29-09-2007, 04:38 PM

anyone have a link to it?

LPGUTE · 29-09-2007, 04:47 PM

it is on youtube http://www.youtube.com/watch?v=2kd2mMa0KqE

**Falcon Coupe** · 29-09-2007, 04:51 PM

Dodgy link, try here:

http://www.youtube.com/watch?v=ZhOVAtA7l2Y

It's quite well done, good marketing.

Dilan · 29-09-2007, 04:56 PM

Quote:

Originally Posted by LPGUTE

it is on youtube http://www.youtube.com/watch?v=2kd2mMa0KqE

Thats the link to the Falcon Xr8 Ute add isnt it?

Havent seen the VE one yet, but did they copy the BMW 3-series style ad with the morphing idea? If so, thats not very original.

edit- just watched it, it's a cool ad nonetheless

Ryan · 29-09-2007, 04:57 PM

Wow that was awesome.

Probably the best add I've ever seen from Holden.

Loved the car morphing.

tapeworm · 29-09-2007, 04:57 PM

Ford invented the ute, they better throw that into their adverts.

ST · 29-09-2007, 05:00 PM

Absolute top ad, but I still don't like the look of the VE utes. Especially the tail end.

The G6ET Spot · 29-09-2007, 05:01 PM

That ad and most of the other holden ads go a long way as to why they sell a lot more cars than Ford.

One day, Fords marketing department might get of there backsides and come up with something really original and inspiring to make people want to buy a ford.

But I won't hold my breath waiting for it to happen.

cool65 · 29-09-2007, 05:06 PM

After watching them both back to back a couple of more times - I'M ANGRY
Holden ute ad is so much better than the lollypop (50's style & female voiceover) ad
It "stirs the loins" is, I believe an appropriate way to put it
In a "wins on Sundays, sells on Mondays" maybe a "888"
(already sounds horny) special ute - get with the times - 2007

Boss 5.4 · 29-09-2007, 05:10 PM

Surely Ford dont need to bring out a special edition ute to combat the Holden Ad, how about just a good ad from Ford full stop! GM's marketing dept must have a lot more cash at thier disposal though

Bucknaked · 29-09-2007, 05:13 PM

Great add, but as said, hardly original idea. BMW and ford did it, although the ford attempt was lame. Only difference with this to the BMW, is everything transforms. Buildings as well.

Those old holdens were great examples.

LPGUTE · 29-09-2007, 05:14 PM

i dont know. maybe it just me but i like the ford ad better then the holden one. i have to admite the holden ad have better SFX.

vztrt · 29-09-2007, 07:12 PM

I like the Ford add (especially about targeting Metrosexuals).

b2tf · 29-09-2007, 07:22 PM

Saw it today and thought it was brilliant.

Dezza · 29-09-2007, 07:23 PM

I saw that ad on TV and I was impressed. I've always thought how good would it be if Ford had an ad showing the evolution of the Falcon from 1960 to now.

schnoods · 29-09-2007, 07:24 PM

Quote:

The new evolution ute ad looks pretty bloody good compared to the "beer fountain" ad that the FEMALE in charge of ford has put out after taking the old "magnet" add off the market.

Im not surprised. A female marketing a ute is like a male marketing lipstick. Seriously between the VE ute and the Current BF XR8 ute there isn that much in it price and build wise (have to take a test drive though

) so marketing will swing the sales.

I reckon its a great ad and i hope Ford will take notice.

Scott · 29-09-2007, 07:33 PM

Meh, didn't inspire me. Typically Holden add's are pretty special, I was envious of their "Thunderstruck" add. Fords best add and probably the best car add was actually the Caltex add with Ingall & the flies. Ford could tap into the emotions that add and music generated. It was cool.

http://www.youtube.com/watch?v=o_HHgJ6PmiY

Quicklier · 30-09-2007, 01:30 AM

Just watched the youtube clip of the VE Ute.
That's some pretty good watching.

Whoever conceived the idea should be pretty happy with themselves. I'm particuarly surprised with the way they changed the transition of the models. The morph from the FJ to the HR was done with el-cheapo still photography with the transitions slowly getting more modern until the VE changes with fluid precision.

Holden appear to have a good product, and they're doing a damn fine job of selling it. And petrol is still a bucktherty a litre.

Well done.

Jayden · 30-09-2007, 04:59 AM

All the advertising companies are probably Holden biased too then. Conspiracy!

DEVL-XR · 30-09-2007, 08:15 AM

I laughed when the Storm ute came out of the tornado tho, but yeah the ad was put together really well and tells a story.

cowboy · 30-09-2007, 10:06 AM

Grrr. At work and filter blocking youtube. Curious about this ad, sounds pretty impressive.

kocho · 30-09-2007, 10:12 AM

When I posted a thread about the "beer fountain" ad, everyone had a go at me for not liking it. What more can I say.

The new Holden one is fantastic.

FORD3V · 30-09-2007, 10:17 AM

The only ford ad that come's close that was the GT one from a couple of years ago with the XY morphing into a BA at mt panorama,that was a brilliant ad that unfortualy we barely got to se and havnt seen anything like it since,like many have said ford realy need to get there s#%t together when it comes to advertising.

Bitmap · 30-09-2007, 10:40 AM

I like that Holden ad. Even though I LOVE my Fords I do like the look of the new ute. But I also think the Ford XR8 ute beer ad was brilliant- I love the metrosexual part!

Josh_XC · 30-09-2007, 10:49 AM

I love it. shows the history extremely well. Very well presented ute

FlipXW · 30-09-2007, 10:54 AM

Love the add, and the more i see the ute the more i begin to love the look of it.

colossus · 30-09-2007, 11:12 AM

That was a pretty good ad, with the morphing and the music - I hate the Ford beer ad (cough, targeted at bogans, cough)

Falcon_Crazy · 30-09-2007, 11:32 AM

I have no problem with Fords marketing team. Have you all forgotten the very successful BA Teaser campaihn, then the TVC when the BA Launched? What about the laucnh ofthe Tezza - another beaut spot. The Ute ads, IMHO have been excellent even when they were forced to change them. The BFII Fairmont Ghia ads hit the spot and did well for sales. The Tezza Turbo ad - good piece of marketing.

Ford put a brief together - give it to their agency who come back with their conepts. Sure $$ play a part, but having worked with two different ad agencies, the outputs were chalk and cheese.

Lets wait for the Orion launch..I reckon they will do something secial given the great work done with BA and Tezza