"Win on Sunday, sell on Monday".. Still relevant?

[4Vman]

This old chestnut gets wheeled out every time "they" win Bathurst yet for some inexplicable reason Toyota and Mazda lead the sales race yet have never won there.

Also Fords sales never seemed to increase despite the 2006/7/8 "3peat"...

Is the "Great race" still relevant to the showroom anymore??

[DJR-351]

Simple answer, no......

Edit: But then again the "Great Race" doesn’t hold the same relevance for me....

[uranium_death]

Absolutely not.

The market for large cars is dwindling continuously, the Corolla is the best selling car worldwide, and only a tiny percentage of people actually pay attention to Bathurst.

I know who won, but I don't care really. It will never change my mind on what I want to buy.

[onfire]

It obviously means Bathurst and the V8 Supercar series don't have the huge amount of influence over the general public as many think.

[GK351]

Some people are still stuck in the 70's.

[vztrt]

I don't believe so (there are companies out there that don't see a real ROI on sponsoring in V8SC's in general). During Ford's good years in V8SC's its sales didn't sky rocket.

Anyway if it was as simple as that Toyota would be in V8SC's and would win most the time. But TC is there pleading with them to come into the competition.

[buggo]

I think it's only relevent when Holden wins. For example, a mate of mine rang me up and said looks like we won again, why don't you sell your Ford and get a real car blah blah blah having a stir. I said o well next year. He said you said that last year. I'm like what we won last year, and the year before and the year before that. He didn't know and just assumed Holden had.
The point is, he isn't a car enthusiast like us, and sees 'Holden 1-2-3' on the news. Thinks 'Holden must be the best'.
We got into this whole discusion about how the Race cars are pretty much the same thing underneath, and share nothing but the lights of real cars pretty much.
He didn't know this, and thought they shared parts of the real cars from Holden/ Ford.
Let's assume he represents the Australian car markets opinion on these two cars, it's no doubt why Holden stills leads and flogs Falcon in sales, because their arrogance leads them to not question Holden, and rather go get facts just assume that it's the best car going and has won Bathurst forever.
'What Skaify drove a Skyline before he was Holden. No way talk ****.'

[WMD351]

Not even remotely, when did it end? For me I think it started with group A and the dominance of the foreign makes. Nobody liked it when the Jags won (cheats). I came back to the fold a little with the return of the V8 and Seton but they're just to far removed now from what they're supposed to represent.
I read a write up on the Kelly cars a while back and they said the only holden parts on them were the tail lights and the drivers door. Then there's the fact that you can't buy a five litre pushrod anymore.
That's my ten cents, my two cents is free.

[flappist]

Originally Posted by 4Vman

This old chestnut gets wheeled out every time "they" win Bathurst yet for some inexplicable reason Toyota and Mazda lead the sales race yet have never won there.

Also Fords sales never seemed to increase despite the 2006/7/8 "3peat"...

Is the "Great race" still relevant to the showroom anymore??

I thought a relevant was a big gley aminal wif a long tlunk.

[BOSHOG]

nope, those track weapons have nothing in common with the cars in showrooms

[HSE2]

It’s relevant for company pride and image. Its symbolism and bloody expensive at that.

[jpd80]

It's a two make series for V8 Falcons and V8 Holdens so the
question only applies to increased sales for the winner after the event.

Will Holden/HSV sales increase now that a Commodore won Bathurst?

Since the biggest demographic watching the race was Holden supporters,
I'd say yes.

[P6LTD351]

Originally Posted by 4Vman

This old chestnut gets wheeled out every time "they" win Bathurst yet for some inexplicable reason Toyota and Mazda lead the sales race yet have never won there.

Also Fords sales never seemed to increase despite the 2006/7/8 "3peat"...

Is the "Great race" still relevant to the showroom anymore??

I don't think it has any relevance these days.

The general public aren't interested in the old Ford vs Holden rivalry anymore; most don't buy Holdens or Fords like 30-40 years ago, heck even 15 years ago.

I also think enthusiasts know that V8 supercars are nothing like the road going models.

I also think Bathurst (apart from enthusiasts) holds little relevance in this day and age. No one mentioned it at work at all. Years ago, it would be like a footy grand final. Not anymore. Barely rates a mention in the news.

[bobthebilda]

Originally Posted by WMD351

I read a write up on the Kelly cars a while back and they said the only holden parts on them were the tail lights and the drivers door. Then there's the fact that you can't buy a five litre pushrod anymore.
That's my ten cents, my two cents is free.

Yeah its hard to beleive that anyone would think that the success that a particular race car has on the track, would translate to anything that they would buy from a dealership.

Its sort of like comparing the commonwealth games to the olympic games. Aussies do good at the commonwealth, merely on the basis that the main competitors are absent.

[4Vman]

Originally Posted by HSE2

It’s relevant for company pride and image. Its symbolism and bloody expensive at that.

Yes true.. but at what cost i dont know and what benefit? it seems intangiable...
I honestly think it has far more relevance now for the many companies that use the cars as billboards and as an advertising medium... They get the biggest benefit.

That said i still love the race, love the racing and love the theatre of the day.

[g220ba]

Hasn't been relevant in any way, shape or form for years. Never will be relevant again.

[disco]

Originally Posted by 84ltd

Hasn't been relevant in any way, shape or form for years. Never will be relevant again.

What he said!

It's pretty sad really.

[AWD Chaser]

Originally Posted by 4Vman

This old chestnut gets wheeled out every time "they" win Bathurst yet for some inexplicable reason Toyota and Mazda lead the sales race yet have never won there.

Also Fords sales never seemed to increase despite the 2006/7/8 "3peat"...

Is the "Great race" still relevant to the showroom anymore??

Ford seems to have created a new catch phrase:

Loose on Sunday, Don't Advertise On Sunday, Loose again on Monday...

[P6LTD351]

Originally Posted by AWD Chaser

Ford seems to have created a new catch phrase:

Loose on Sunday, Don't Advertise On Sunday, Loose again on Monday...

[lwsjss]

Bathurst would be relevant if they were racing the actual road cars. Make it so that the only modifications allowed were compulsory safety measures and open it to all makes and models. Sure there might be some very clear winners that drastically smash the field, but atleast we'd know how the cars actually compare to each other.

[jpd80]

Originally Posted by AWD Chaser

Ford seems to have created a new catch phrase:

Loose on Sunday, Don't Advertise On Sunday, Loose again on Monday...

Hey, In fairness I saw the XR6 50th Anniversary advertisement plenty of times.

[jpd80]

Originally Posted by lwsjss

Bathurst would be relevant if they were racing the actual road cars. Make it so that the only modifications allowed were compulsory safety measures and open it to all makes and models. Sure there might be some very clear winners that drastically smash the field, but atleast we'd know how the cars actually compare to each other.

Fans, the ones that pay don't want to see that sort of racing.
That's why the Bathurst 24 hr gets very little air time, not much of a crowd there.

[xr8-200]

I still talk to plenty of people who think v8 supercars are just like the commo or falcon you buy from the factory with some racing mods.
I think Fabian's graphic demonstration of the components of a v8 supercar yesterday will go a long way to shattering that myth once and for all.

[Revolver]

Originally Posted by flappist

I thought a relevant was a big gley aminal wif a long tlunk.

[4Vman]

Originally Posted by xr8-200

I still talk to plenty of people who think v8 supercars are just like the commo or falcon you buy from the factory with some racing mods.
I think Fabian's graphic demonstration of the components of a v8 supercar yesterday will go a long way to shattering that myth once and for all.

Yes.. it was a novel demonstration in "rapid disassembly"...

[The Snout]

It's been turned from The Great Race into just another round of the V8SC series.

Informed opinions like on this forum influence my decision on what car to buy next far more than the "It's all about Fords and Holden's" 1000.

[jpd80]

Originally Posted by flappist

I thought a relevant was a big gley aminal wif a long tlunk.

A Relevant:
the difference between Craig Lowdnes V8SC and Bogan's Commodore driving back to Sydney after the race.

[DJR-351]

Originally Posted by jpd80

Fans, the ones that pay don't want to see that sort of racing.
That's why the Bathurst 24 hr gets very little air time, not much of a crowd there.

I think you mean 12 hour, the 24 hour was only held in 02/03...

I go to the 12 hour whenever I can and prefer the atmosphere over the V8SC any day....

[JG65TE]

I watch bathurst just to see how many of the names i can still recognise. I miss brock, greens tuf, the charger slidin round rocks fallin on the track, 1 handed steering in the wet, dropped balljoints , dick, someone left a wombat on the track johnson , xys , toranas , 24 hour burger bars hangin at the drives. finished now

I dont really miss toranas tho. lol
I do up fords coz they once owned the mountain , I drive a toyota coz they beat holdens and fords hands down on price , quality , maintenance. I cant ever see my cruiser doin the mountain anytime soon tho.

[Road_Warrior]

No relevance to Holden and Ford at all. This is obvious by the conspicuous absence of any references to motorsport in the Falcon and Commodore's marketing material these days.

Now, is it relevant to FPV and HSV...well, that's a different kettle of fish...