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Originally Posted by BENT_8
With all due respect mate, Toyota's sales of models in the top 10 alone is double that of Fords entire range, I don't think they'll be crapping anything anytime soon.
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Trust me, they will because Ford is going after the important Ute and SUV
sales that strike at Toyota's heartland.
All vehicles from compact car and utes down will soon be cannon fodder for
the Koreans, so Toyota is going to cling to Hilux, LC and upper SUVs like a
drowning man.
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As I've said numerous times, Fords problem isn't its line up, its the badge and people's perception of it, which makes asking a premium for it a **** take at best.
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If it was the badge, Ranger wouldn't sell worth a cracker, and wouldn't sell with the price premium it has, so your theory is a bust. In lower categories, Ford is fishing with the wrong bait, they simply cannot sell over priced
Euro vehicles with missing lower trims, they need a different plan.
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Had to lol at this paragraph in the above articles 'fast facts'.
Looks like Mr Dowling reads AFF, as I made reference to this last month..
'While some brands like to split variants to claim a victory (such as distinguishing 4x4 or 4x2 utes) all vehicles are calculated by nameplate and have been for decades.'
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It's an interesting observation that the generally higher priced 4x4s easily outsell
the lower priced 4x2 utes but of course, Toyota with a distinctive price leader
always wins out because it's prepared to sell cheaper tradie utes.
Sales "winners" without the context of vehicle values is pointless, the
objective for Ford must be to strike at Toyota's most lucrative 8,000 sales
a month and gain as many of them as it can and just forget the nickel and
dime stuff