[RANGEREST]

Regarding the cannibalism of Ranger sales, IMHO it'll be XLT sales that will suffer, albeit insignificanly. There's plenty of guys I've seen out on the trails that have spent way more than 75k on their setups.
I'd hazard a guess Ford are aiming at low volume?
But hard core 4x4ers will buy them.(I'd have bought one a few years ago when I was a keen 4wd'er, and might again once the kids are a bit older(sport runs our lives at the present)