Quote:
Originally Posted by Crazy Dazz
"digital experience manager" says it all
Nothing but a sales position now, mostly spinning boring junk.
Mustang is their only saving grace
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Nothing to do with it really. But good to jump unfounded conclusions.
Alan Mulally had an aerospace background, look what he did for Ford.
You'll find that executives don't necessarily have the background in the industry, whilst it is an advantage to have that you don't need it. You just need to be able to run a business.
Execs have their minions to do the ground work and provide all the information, so that the execs can continue to plan the long term strategy of the business. Like it or not all companies are around to make money (except non for profit)
Her experience will do a lot for Ford, you lot complained about their marketing, she may be able to leverage from that experience to expand into other areas.
Digital experience could also mean other things, i.e. car integration systems.