"Vegemite has launched a premium new spread known only as "Blend 17", which promises a "bolder, richer flavour" and comes in a limited edition run of just 450,000 jars.
But there is a catch: with premiumflavour comes premium price, and Vegemite says the Blend 17 jars will retail for $6.99 for 150 grams – more than double the $3 you would pay for a classic jar of the same size.
There's very few people outside of yeast aficionados who wished that the taste of Vegemite was "bolder", but a spokesperson for the company said it was about time Vegemite dipped its toes into the waters of premium foods."
http://www.msn.com/en-au/money/compa...cid=spartandhp