Quote:
Originally Posted by GasOLane
There is a lot of marketing, in all areas, aimed at the 20-30 age group as they have the most disposable income.
Older age groups are more likely to spend their money on insignificant things like Rent, Mortgage, Family, Food
Didn't someone once say that they are not in the business of making cars. They're in the business of making money
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IIRC, that was Bunkie Knudsen while he was at GM who said that. He also had another famous saying - you can sell a young persons car to an old person but you can't sell an old persons car to a young person.
Ford AU's buyer demographic a few years ago was in the 47+ age bracket, it's a no brainer to try and reduce that by making the brand more 'exciting' to the younger generation, once you've got them the trick is to retain them so they continue buying Fords.
I think I saw a recent Holden ad that essentially described this by taking viewers through the SUV range through the ages, ie Trax>Captiva>Colorado.