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Originally Posted by DFB FGXR6
The sad thing is the Captiva outsold the Equinox last month, 323 Captiva / Equinox 258.
The amount Holden has invested advertising the Equinox over the last 12 months really isn't working.
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Equinox has been an epic fail. Pumped a shed load of money into advertising too. And no one wants to know about it.
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Originally Posted by prydey
Australians are very resistant to change. A new nameplate tends to take a lot longer to build sales than an existing name, esp if there is an existing product that sells alongside. Toyota released the Fortuna but even with a Toyota badge it's taking a while to take hold.
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Problem is the Holden badge, not the Equinox one. Brand is poison now.
The Fortuna's problem is it's just crap, and looks crap. For people who are too poor to buy a Prado.