[Dr Smith]

Thanks to your excellent work Russell we can see Endura Titanium is as highly specced as any of it's opposition. I know Ford want to pitch it as premium, it's just not the market perception Ford has in Australia. Maybe Ford could have started with some special features to get the ball rolling, not a discounted honeymoon price special as it's very difficult to then move up to "full" pricing when this period ends, but rather some special wheels, limited colours, special interior, maybe something even borrowed from the EU Vignale. Get in early and get something not available in the regular range. Speaking of which I bloody hope it's not limited to a black-only interior.