Quote:
Originally Posted by stevefreestyle
I hope Ford "Marketing" have finally recognised the massive FAIL in their Marketing Strategy - by exclusively targeting insipid 20 something females, who they seem to assume are only interested in two F's.........NO, not that....boring Fuel Economy and Facebook.
If they ever recognise there is a much wider market (than girls who are generally not interested in driving), and re-discover some testosterone, and emphasise outstanding Driving Dynamics, Exhileration, Sport Performance (etc) - and even Sex Appeal, they might run the risk of gaining some street Credibility - and actually sell some cars.
They could not go wrong by revisiting the old BA TV Ad.....which actually sold cars !!
http://www.youtube.com/watch?v=iDaLxN5FIjE
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I don't know how far off they really are with their targeting though.
The only people I know who have bought brand new cars (I'm a 21 y.o guy for context) are 20 something and under girls.
Sure they're cars like i30's and Barina's but a sale is a sale.
While I'd rather buy a few year old Falcon for the same price as a new 3 or something, mine isn't 'cute' or 'tiny' or 'pretty' enough. So they see a sparkly new car with low interest rate (with a 5yr term and no deposit ): ) shimmering in the sun, go walk in the dealer and close the deal. Hardly a test drive, just a tech test. But that's what gets them going, what they see as value in a car.
Car guys don't need to be advertised to - they know whats out there and whats in the pipeline years in adavanced. I dare say I'll buy a new Mustang when I sell my car in 4 years odd. No advertising required.