Quote:
Originally Posted by RANGEREST
Regarding the cannibalism of Ranger sales, IMHO it'll be XLT sales that will suffer, albeit insignificanly. There's plenty of guys I've seen out on the trails that have spent way more than 75k on their setups.
I'd hazard a guess Ford are aiming at low volume?
But hard core 4x4ers will buy them.(I'd have bought one a few years ago when I was a keen 4wd'er, and might again once the kids are a bit older(sport runs our lives at the present)
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For those of you wondering what ford's strategy here is a great video. Not only is it a great walkaround of the Raptor it has some good ford inside info.
This is a short video in new zealand, where the Director of Marketing for Ford NZ specifically talks for around 2 minutes about their strategy with the raptor. I get the feeling they don't particularly care about initial sales. He talks about their target market and supply expectations.
https://www.youtube.com/watch?v=H63Yox4aUqM