There were quite a few ads on the Fiesta launch, both the German and Thai ones. German one was a deep pink Fiesta moving over tiles and Thai one was the orange Fiesta with the bubbles and catchy song. They re-ran the latter ad when they had the promotion of the Zetec for 21,990. Each time it has been the Zetec model and a young woman in the ad/aimed at them. On my phone at the moment, otherwise I would track the ads down and post links.
EDIT- ok, found the bubbles one-
http://www.youtube.com/watch?v=U7-AIQNTgTo
And the boxes one was similar to this- same car though, coz they had to put a disclaimer down the bottom that this colour wasn't available in Aus (I was annoyed haha!)-
http://www.youtube.com/watch?v=f_etZE945tk
DOUBLE EDIT- forgot as well, the Fiesta was heavily promoted in Australia's Next Top Model too, they drove everywhere in those cars and I think the winner of the series got a Zetec?
Being in the target market for the car means I saw a lot of this advertising I think, which is the way it should be probably- good strategy and efficiencies by Ford there.