Quote:
Originally Posted by Bossxr8
There is bugger all profit in small cars though.
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Maybe so,
But wouldn't small car purchases help start a customer relationship for the brand?
e.g. new small car purchase for first time new car buyers. Years down the track they look to update to something newer or better, they may consider their experience of this brand for their next choice. (don't mention powershift), also the exposure for the dealers to get ongoing sales through services and aftermarket. If the new small car is good value and the dealership experience is a success, more potential ongoing sales for more profitable vehicles down the track.