Re: Will the Holden brand survive?
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It’s got two main issues
No unique selling proposition - which is what the red commodore provided
They’re a RHD outpost within a company retreating to LHDmarkets
Other contributing factors
Marketing has become a joke - like hipsters really?
Product in many ways is poor and not class leading
Where there is good product there is the overhang from the sale to PSA that supply chain which creates uncertainty in the mind of the buyer
And while astra and commodore are good the residuals are not so why burn the money when you can get a VW?
Or if you were to buy a KIA you get a big warranty and a dealer that doesn’t say they all do that
In short they’re toast once this model cycle is done
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