[dannyhilton]

Recent advertising has come a long way since the 'Ford, of course' adverts that were running. Even still those adverts weren't horrible, just lacked some passion. It seems to me that Ford Australia's recent attempts are heavily influenced from US Ford. Word is the next global car, the Focus, will have the same campaign strategy across the world, so the adverts (print media, TV etc) that run here will be run in the UK, Thailand and US, or at least the same theme. I think Ford US want more control over things like this, and with good reason as they have turned their fortunes around with positive products and great marketing.