[simon varley]

Focus and Fiesta have been a massive business problem for years. Ford just can't seem to design a cheap small car. They are fantastic cars, but totally uncompetitive compared to what Kia, Hyundai, MG etc can put out. Every single one we sell here either makes a loss or barely breaks even. Even without the global pressures we've seen an ongoing reduction in what's offered here, until only the high margin performance models are left. It's sad, but hardly a surprising move