Quote:
Originally Posted by jpd80
Ford's former CEO, Mark Fields was blamed for a huge delay in new products, that effect was really felt locally last year
with nothing much to interest buyers out side of Ranger, Mustang and Everest which make up to close on 80% of sales.
That condensing of sales underscores the job ahead of Ford, all other vehicles have dropped of most buyers radars
and deliverer new models is now not enough, Ford has to give buyers a reason to even consider looking at them.
Hopefully, Endura, a new Focus will start the ball rolling before new Escape joins them later in the year.
|
"There are just three things that matter in the auto industry: product, product and product.".......
Lee Iacocca
....followed by
“When the product is right, you don’t have to be a great marketer.”.......
Lee Iacocca