Quote:
|
Originally Posted by Luke Plaizier
Sidestepping the debate around what the 2014 Falcon will actually be, there's a big lesson to be learned here I reckon.
For ANY Ford presentation, Australia or US, with management having a presence, then any mention of future Falcon in that presentation, no matter how small, is enough to avoid negative press. Avoiding negative press is key to attaining positive market perception - something which Ford is clearly lacking these days. The press have not, for example, gone looking for interview snippets for how they can spin a negative story this time around.
This was a win Ford Marketting. Get the guys in Detroit to do something similar, and the Australian Press Hounds will work for you and not against you.
Lukeyson
|
Yeah I think you've nailed it, there's nothing much else to take away from the announcement. There's nothing solid enough provided by any insider to think past 2016.