Quote:
Originally Posted by Wretched
I cannot be 100% sure, but my opinion would be that we limited our output of cars to a particular segment of the market (sedans, utes). We took too long to adopt to the growing market of SUVs (Territory), when we did, there was simply no innovation to follow a benchmark car, the Territory and Falcon were relatively the same car for long periods of time.
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If you look at Russ' tech data on the forums, when Territory was released in 2004 it was also the moment that SUV sales overtook passenger cars. So in that sense, Ford Oz absolutely nailed it with the timing. They did it with a car that also had great points of difference - AWD/2WD, good car like handling, lots of storage options, 7 seats - all innovation that now defines that sector. Similarly, they nailed the Ranger as dual cabs took over the market, but alas that's not built here.
Agree on lack of follow up.