& here's a Ford ad that did it all really well, from back in the day
1) shows target customer
2) shows the strong selling features of the product
3) shows the product as dynamic and desirable. Ie, shows the car handling, manual shifting, corners, etc
4) adds a bit of New Order, always good
https://www.youtube.com/watch?v=iDaLxN5FIjE
sure beats fingers walking over a landscape, oh how far they fell...