Quote:
Originally Posted by kevino
Agree.
Same applies to their car range.
I cant buy a 17 k Fiesta its deleted.
I cant buy a 20/22k on road price Focus its been moved up market and starts at 27k incl on roads.
I need to buy at a 17k /22k price range. If Ford don't offer at that price point they lose me as a customer and I,ve been rusted on for 14 years.
So by being cute and moving up market in price and range … well the next recession could be fatal for Ford. and that would be very sad as they make bloody good vehicles ...safe performing drivers cars.
But in a recession or say in an era of collapsing house prices where people are looking for value propositions (aka lower prices) Ford are going to hurt.
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But in saying that the market for car sales has nose dived in the past few months,
I don't think we're heading for recession, just a flattening out of what already is n place.
So to me it's all about Ford growing a set and just taking a chance on some new vehicles,
they've been so risk averse that it turning them into couch potatoes with any segment that
requires a little work and some "push" advertising...that's why Mazda for one has leaped in front.