[kevino]

Agree.
Same applies to their car range.

I cant buy a 17 k Fiesta its deleted.

I cant buy a 20/22k on road price Focus its been moved up market and starts at 27k incl on roads.


I need to buy at a 17k /22k price range. If Ford don't offer at that price point they lose me as a customer and I,ve been rusted on for 14 years.

So by being cute and moving up market in price and range … well the next recession could be fatal for Ford. and that would be very sad as they make bloody good vehicles ...safe performing drivers cars.


But in a recession or say in an era of collapsing house prices where people are looking for value propositions (aka lower prices) Ford are going to hurt.