[Wretched]

Toyota have built a mighty empire on reputation hence why very little change happens with their naming of the cars.
While it is debatable how really "good" these cars are the constant feedback and ongoing repeat sales reflect that history.

I believe that in every category they have the same car in currently, Ford have a better vehicle.
In saying that though, Toyota is really bringing in some real tangible customer service initiatives, they're wanting to focus their efforts on it.

Personally though after working with Toyota, I'd never buy one of their cars. Toxic corporate culture.