Quote:
Originally Posted by jpd80
Vehicle..................4x4..............4x2..... ....TOTAL
Hilux 2017.............3,174...........929..........4,10 3
Hilux 2018.............3,669.........1,002.........4,671
Ranger 2017..........3,153...........423..........3,576
Ranger 2018..........3,023...........446..........3,469
I think it's obvious that Hilux had better discounts on it's range than Ranger, especially the 4x4s
as discussed last month and that Ranger Raptor sales are basically being folded into Ford's 4x4 sales,
What we can't see from this is the richer product mix that Ranger is gaining apart from knowing that
roughly 400 of this year's sales are RRs +$10K dearer than Wildtraks - did they replace them or other XLT sales?
We probably won't ever know....either way, I bet Ford is pleased with the result.
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Whats obvious about it?
Earlier on you said Hilux was powering ahead on discounted 4x2 tradies yet the figures show only 73 more than the same month last year.
Now you're saying its obvious that its discounted 4x4 thats leading the Hilux charge and whilst its true that the 4x4 version is breaking records, why is it that its only due to discounts and not that people just prefer the Hilux.
If the shoe was on the other foot it would be 'Ranger is just that good.'
Ford offered 5yrs of free servicing to the value of $2600 on a recently refreshed model yet sold 130 uits less than last year even with the highly anticipated Raptor appearing in driveways.
Somethings obvious, but it doesnt involve Hilux.