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Price - when two items for sale are identical then price is the main point. Why pay more for the same product which can be purchased for less?

Quality - when two similar items are for sale but the better one costs more because it is superior quality.

Value - when the decision needs to be made on whether the buyer is satisfied with the inferior version, or they see value in paying more for the premium version.

I do not see Chinese cars as good value a the moment. They are cheaper than their Japanese, Korean or Thai assembled competitors. However I'd rather pay extra to get the better quality car.