Quote:
Originally Posted by hayseed
There's a few Brands that Don't report Sales Too.
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Correct,I didn't see HSV or Walkinshaw in there....
Quote:
Originally Posted by BENT_8
I dont think anyone would believe Toyota will ever have a monopoly of the market as we have a lot of choice and are working from different economic bases, but looking at those figures 2 things stand out, firstly the growth area's are in the budget brands and secondly, whilst -4.6% is significant when considering its from 17k units, the reality is that people are still buying the brand in tougher economic times despite the premium it commands and that it's main player is under a cloud.
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Highlight A...the growth in budget brands will hit Toyota harder than Ford
as it now has few if any compact/subcompact cars and SUVs
Highlight B.....and so it is for Ford and Ranger premium prices in hard times.
Bent, you're correct about rusted on buyers sticking to their chosen brand,
no one will shift them unless the chosen brand stuffs up royally. The key is
those buyers who are open to change of brand and that openness to change
can be exploited at both ends of the market, budget or Premium/Sport.
I'm sure that with no alternative to consider, Toyota's premium buyers
will stick with Toyota but offered a choice/something different that catches
their eye? maybe that loyalty come into question...