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Originally Posted by BENT_8
Nah, its the badge, Ranger sells in such numbers because it picked up a lot of ex Falcon/Territory buyers who've remained loyal to their brand, there's plenty of of ex Falcon sedan/ute and Territory owners on here who transitioned to Ranger once the former ceased.
Add those to the fleet/mining sales and you get the result you see.
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Of course there were quite a few who transitioned but imagine those sales with a true HP offering or even say, a decent V6 diesel......there is so much that Ford can, should and will do in the future. Compact cars and SUVs are a bust so they must look higher up the tree..
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You only have to spend a bit of time on the road to see that the Ranger fills many roles from tradie to family all rounder and I see heaps of them on the daily school runs driven by Wives, the same cant be said as much for Hilux which is predominately tradie, with the all rounder left to Prado/Fortuner/Kluger etc, hence them consistently in the top 10.
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And that's the market that Ford will be going after in the future. As i said
before, the Koreans will go after Toyota's less costly vehicle sales, that will
happen in the next two years when Yaris, Corolla and RAV will take big hits.