Quote:
Originally Posted by jpd80
If it was the badge, Ranger wouldn't sell worth a cracker, and wouldn't sell with the price premium it has, so your theory is a bust. In lower categories, Ford is fishing with the wrong bait, they simply cannot sell over priced
Euro vehicles with missing lower trims, they need a different plan.
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Nah, its the badge, Ranger sells in such numbers because it picked up a lot of ex Falcon/Territory buyers who've remained loyal to their brand, there's plenty of of ex Falcon sedan/ute and Territory owners on here who transitioned to Ranger once the former ceased.
Add those to the fleet/mining sales and you get the result you see.
You only have to spend a bit of time on the road to see that the Ranger fills many roles from tradie to family all rounder and I see heaps of them on the daily school runs driven by Wives, the same cant be said as much for Hilux which is predominately tradie, with the all rounder left to Prado/Fortuner/Kluger etc, hence them consistently in the top 10.