Quote:
Originally Posted by FTE217
Endura much like the Everest will not get the sales deserved unless Ford picks it game up here in marketing/sales attitudes/servicing no matter the feature/s above its Japanese/Korean competitors.
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I think this is overrated. i'd be surprised if marketing via tv/social media etc would have any measurable impact on sales. Marketing can be useful to promote 'special offers' etc, which is the way most manufacturers use this medium, but to promote an actual model, rarely is this influential in people's decision making.
Most people when looking to buy cars either jump on the internet and search or jump in the car and do a bit of leg work.