Quote:
Originally Posted by malazn mafia
Ford Aus lost the drive to survive after BA (after Tom Gorman left). Now Ford Australia's marketing campaign is a stressed out guy with his hands in the air, staring off the edge of the cliff, and telling himself to 'go further'...
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Change of management and with it with a change of marketing and brand positioning strategy and orientation - fully focused towards twenty something females (who don't buy Falcons!) - and alienating everyone else.