Quote:
|
Originally Posted by Spammy
Why spend money adveristing in popular public press for a product the public does not buy? Last year approx 6000 Falcons were private sales....you don't spend big money on broad based advertising to grab the attention of 0.02% of the population. You target trade mags, mail outs and the like for a targeted sale.
Do you see advertisments for artifical limbs or airplanes on TV?
I know everyone on here is an advertising guru - but I'm sure the professional and highly paid advertising team at Ford have thought through the options.
|
So why change what they have been doing for the last 50 years?
Why stop TV advertising now?
And its not just TV advertising they have stopped, its all forms of media. They have done F all. I've seen maybe one ad in the paper and nothing on radio or TV. Its like they have set up for failure. How much of the general public would even know Ford have just released an updated Falcon, or an EcoLPi engine?
