[aussiblue]

I do agree that most traditional broad acre wheat/sheep and station owners will prefer a diesel HiLux, Ranger etc or even a Toyota 70 Series but I am not so sure they still make up the majority of farmers in today's world. The tradie and city SUV buyer is now also a large part of this target market so your traditional broad acre farmer is probably a minority of the market as well as being a shrinking component of the wider and increasingly urban population. You and I (ex Dairy farmer) aren't the only ones that got out of farming.