Quote:
Originally Posted by Bossxr8
.....They should have never switched from Escape in the first place.
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Exactly. They were building a decent rep (apart from the shared issues that Mazda also had) and they threw all that away.
However, I think it was recent enough that the "old" Escape was on sale, that the name won't take as long to get back into people's minds, so the brand rebuild won't take as long.
Nissan learnt a big lesson with names - and brought back the Pulsar nameplate in a desperate bid to build sales.
Toyota have proven that keeping the name going (eg Corolla) builds repeat business, and a perceived level of quality (deserved or not) over & above other brands.
On the other hand, Mazda took a gamble when the 323 became the 3, but the gamble paid off. Perhaps because 3 wasn't too far of a departure from 323.