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Old 14-04-2018, 11:12 PM   #11
Brazen
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Default Re: Will the Holden brand survive?

I dont think it will be replaced with Chevrolet, it will be sold to Opel and kept as Holden.

Already Spark, Trax, Astra and Commodore are sold in RHD UK and South Africa. So adding Australia would give a lot of RHD volume, and give a range that is consistent here. Also opens up the Opel/Vauxhall vans that we dont have and new SUVs that are built in RHD like the Grandland.

The issue may be Colorado/Trailblazer, but I think Holden would be able to keep selling it here as Australia is the biggest market for the Thai plant and GM would like the volume. Likewise they could probably keep the new Acadia under a licensing arrangement.

So Opel would be Europe and South Africa, Vauxhall in UK, and Holden here in Australia and New Zealand, all with roughly the same lineup and look.
Opel has big plans for world domination, so a ready-made dealer network and known brand in markets worth 1.2 million units a year would be very attractive.

Holden would make Vauxhall and RHD Opel markets significantly more viable.


Last edited by Brazen; 14-04-2018 at 11:21 PM.
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